Jon Fjeld

Jon Fjeld

Professor of the Practice in the Department of Philosophy

Contact Information
A105f Fuqua School, Durham, NC 27708
Box 90120, Durham, NC 27708-0120
(919) 660-8052


Jon Fjeld serves as the Director of the Innovation and Entrepreneurship Initiative at Duke University. The I&E initiative is a university-wide effort to stimulate and teach innovation and entrepreneurship to students, faculty and staff across the university.

He has been teaching entrepreneurship and strategy, and leading the entrepreneurship efforts at Fuqua since 2005.

Before returning to academia, he spent over twenty years in marketing, engineering and general management in start-ups and public companies.

From December, 2000, until July, 2004, he served as vice president of engineering for Align Technology in Santa Clara, CA. Between 1995 and 2000, he served as CEO of two RTP venture backed firms: Geomagic, a 3D software company and NetEdge Systems, a data networking equipment company. Prior to that, Fjeld spent 13 years at IBM, where he served in a number of management and executive positions within the networking and software business units. He began his professional career as an assistant professor in the philosophy department at Duke University.

Fjeld holds a Ph.D. and MA in philosophy from the University of Toronto, an MBA from Duke University, an MS in computer science from the University of North Carolina at Chapel Hill, and a BA in mathematics and philosophy from Bishop's University.

Education & Training

  • M.B.A., Duke University 1990

  • M.S., University of North Carolina at Chapel Hill 1983

  • Ph.D., University of Toronto (Canada) 1977

  • M.A., University of Toronto (Canada) 1974

  • B.A., Bishop's University (Canada) 1973

Selected Grants

Organizing the Firm for Innovation: A Bridge Between Innovation Strategy and Implementation awarded by National Science Foundation (Senior Investigator). 2016 - 2020

Triangle Venture Alliance awarded by (Principal Investigator). 2017 - 2019

Fjeld, Jon. “How to Test Your Assumptions.” Mit Sloan Management Review 59, no. 2 (December 1, 2018): 89–90.